Channel comparison page
Grouped bars for spend, leads, and cost-per-lead across Google, Meta, and email. Metric definitions sit in the footer so printed copies stay self-explanatory.
Sample report layouts
These pages show the structure we use in monthly deliverables. Figures are illustrative; your report uses your live data with the same layout logic.
Annotated trend page
Weekly conversion trend with markers for budget changes, creative swaps, and public holidays. Commentary block explains the largest swing in plain language.
Executive summary
One page: three headline numbers, two risks, one recommended action. Designed for directors who will not open the full PDF.
Multi-outlet breakdown
For franchise and multi-branch clients: outlet-level spend and conversion table with heat shading. Flags outlets that consume budget without matching footfall.
How samples become your report
During the baseline audit we map your channels to these templates and note any custom pages you need — for example enrolment funnels for education or reservation counts for hospitality. The first monthly delivery includes a layout index so your team knows where to find each section.