Client stories
Feedback from teams who receive our monthly reports and consultation sessions. Names and brands used with permission; some figures rounded.
Our Google rep kept sending screenshots. Runtimegrid’s February pack showed the same period with assisted conversions broken out — we finally understood why our cost-per-lead looked fine while store traffic barely moved.
— Liyana Osman, retail marketing lead, Penang
Three franchisees, one ad account, twelve shops. The multi-location page in the January report let us see which outlets were actually converting from Meta and which were just boosting reach in the wrong postcodes.
— Rajesh Nair, franchise operations, Kedah
Charts are clear. Commentary is direct. I asked for more detail on email subject lines and they added a section in March without renegotiating the whole contract — though it did push delivery by two days that month.
— Chen Wei Lim, hospitality marketing, Langkawi
We booked the half-day workshop before signing monthly reports. Hafiz walked our store managers through a real chart from our Raya campaign. Two managers still mix up reach and impressions, but at least now they ask before panicking.
— Nurul Ain Hassan, training coordinator, Perlis
Extended story: Education provider, six-campus rollout
A private college group in northern Malaysia planned a six-campus enrolment push across Meta and Google in late 2024. Internal staff exported spreadsheets weekly but directors received conflicting versions. Runtimegrid Core ran a baseline audit in October, then delivered three monthly reports through January enrolment.
The November report flagged that Search ads in campus three were capturing branded queries already covered by organic rankings — a RM2,400 monthly waste once visualised on a single comparison chart. The client shifted budget to campus five, where cost-per-application was higher but acceptance rates justified the spend.
By January the group had a single slide deck template reused across campus meetings. The marketing director noted the reports did not replace their media agency but gave the board a neutral document neither agency nor campus heads had edited first.
Extended story: F&B chain, pre-Raya budget review
A kedai makan chain with fourteen outlets booked an ad-hoc consultation in February 2025 before doubling Meta spend for Raya. We pulled six weeks of data, annotated the prior year’s Ramadan curve, and delivered a written summary recommending a staggered budget increase tied to reservation counts rather than a flat doubling.
They followed the staggered plan. Post-Raya review showed cost-per-reservation stayed within their target band, though outlet eight underperformed due to a local competitor opening — something the report’s postcode map had already hinted at mid-campaign.